Away From The Keyboard

Ever had an epiphany in the shower?

Suddenly an idea of how to fix a problem you've been battling for weeks pops into your head out of nowhere?

In order to see opportunities clearly you need to step back and take a different approach.

Learn by doing

We don't believe in getting a brief going away and coming back months later with a finished product. In fact we don't believe in briefs at all.

The only way your business will move to the next step is by enabling your teams to put design thinking, ideas from agile and lean startup and just enough research to find the right problems to solve.

That's why we are the only design consultancy specialising in UX Coaching

We work with your teams to develop their skills and capabilities as well as deliver successful - measurable projects.

Who we are

We Are AFK was founded in 2016 by Andy Parker, born from the belief that the traditional design agency is dead.

The value of designers of the modern era comes from supporting the development of people to create meaningful businesses and not just making products.

Made from a collective of experienced digital practitioners, we create teams who can be embedded in your company to support development and be involved in difficult conversations.

Wherever we've been we have supported business owners with digital transformation and team leaders to define strategy and develop their UX skills.

Andyparker Wide

Andy Parker, Digital Consultant

Why work with us?

We have trained teams to bring human-centred design into their lives, emphasising that great user experience is not the role of an individual, it's down everyone.

Whatever you're doing, we are interested in the people more than your product. Great products and services = great people.

In our short history we have worked with teams in local authorities, healthcare, travel, charities, startups in virtual reality, augmented reality and mixed reality, NGOs, banks and financial services, further education, higher education, e-commerce and digital services.

Memberships and Associations

We are registered mentors with User Experience Professionals Association (UXPA), members of the industry panel for Media & Arts at Sussex Downs College and moderators for Designer Hangouts.