Our expertise in design and technology digitally transform organisations, giving customers experiences that they wanted and businesses the ability to repeat the success.

Away From The Keyboard

Have you ever had an epiphany in the shower? Your mind is clear and then suddenly, an idea of how to fix a problem you've been battling for weeks pops into your head?

Us too, and we know why it happens. In order to see opportunities clearly, you have to step back and take a different approach.

Sometimes that just involves getting out of the office, finding neutral ground to work from, other times it requires trying something a little different.

Learn by doing

We don't believe in getting a brief going away and coming back months later with a finished product.

The only way your business will move to the next evolutionary step is by enabling your teams to be able to put design thinking and some of the ideals from agile and lean startup into how they manage projects, and find the right problems to solve.

That's why we are the only design consultancy specialising in UX Coaching. we work with your teams to develop their skills and capabilities as well as deliver successful - measurable projects.

Who we are

We Are AFK was founded in 2016 by Andy Parker born from the belief that the value in design agencies of the modern era is in supporting the development of people to create meaningful businesses and not making products.

Andyparker Wide

Andy Parker, Digital Consultant

Andy has trained teams on how to bring human centred design into their day to day lives, emphasising that great user experience is not the role of an individual - but everyone.

Andy is an occasional lecturer in higher education and speaks at conferences on subjects like responsive design, content-first design, digital transformation and UX fundamentals.

Having worked in-house and in agencyland Andy has several design awards under his belt relating to his work with Premiere League football club Fulham FC, The Royal Borough of Kensington & Chelsea Council, The Wellcome Trust, Eurotunnel and Age UK.

Memberships and Associations

Andy is a registered mentor with User Experience Professionals Association (UXPA), a member of the industry panel of Media & Arts at Sussex Downs College and a moderator for Designer Hangout, an international slack community for UX Designers.

User Experience Professionals Association: http://bit.ly/uxpaorg  Designer Hangout: http://bit.ly/designerhang