Is your work meaningful?

We Are AFK is a digital transformation consultancy.
We develop business leaders who can apply user experience design tactics to problem solving and business strategy. We create collaborative working environments with purpose and businesses with meaning.

How we do it

We work on location, as part of your team to coach leaders and destroy silos.

Great design is invisible. Working with us you will learn how to use collaborative design to understand difficult questions, identify opportunities, create clear plans, and fix leaks.

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Discover Problems

Use research and UX design tactics to understand the challenges faced by your customers and the barriers you are putting in front of them.

Design Solutions

Build from usable insights to focus on the right issues and create meaningful experiences for customers that solve the right problems.

Launch pilots

Great experiences are made by listening to your users. We use pilots to gather fast feedback from the people you are designing for.

Coaching & Mentoring

Continuous development of leadership skills and team capabilities grow and retain talent. There are always new things to learn.

10,000+ Hours experience, building award winning teams, products and services

We've worked with innovation tech startups in IoT and virtual reality, healthcare providers, central government, local councils, charities and social enterprises.

As registered coaches and mentors with the UXPA we occassionaly speak at industry events and conferences on open data, content-first design and responsive design.

Rickshaw Travel
Digital Catapult Brighton
Adur and Worthing Councils
The Huntercombe Group
University of Southampton

Digital transformation

Technology is a wonderful thing yet many businesses mistake transformation to mean buying a new CMS.

We can help you to discover how to revolutionise your business and make smart tech investments. You will do more and innovate in ways your customers would never have imagined.

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Service Design

This is the 10,000ft view. From up high we can see how all the parts of your business work and the individual touch points with your customers.

Cartographers of businesses, we map and plan digital and analogue interactions with your services, the systems behind them and create holistic experience for your customers.

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UX Coaching

We coach digital leaders and their teams to be agile, solve complex problems and build products with a great user experience.

When everyone works together to meet the needs of your customers you create great user experiences. We work with departments to create cross-discipline project teams and put user centred design at the heart of successful businesses.

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You helped me interpret the political and organisational situations and gave me specific advice on behaviours and actions required to deal with the situations.

Yunmi Kim, Tesco

Really good experience with Andy, very easy to work with, insightful, fast, very productive consultancy.

Aryn Hurst-Clark, REVL LTD

Andy has been GREAT! He has been flexible and pragmatic as well as adding loads of value to our project. I couldn't recommend him enough!

Rachel Allen, ZPB Associates

You've helped me focus on finding the experience I wanted from work instead and accept that not every company is going to be the right fit.

Christian Lawrence, UX Designer